Wednesday, 23 May 2012

Good news Joburg girls: Lalalux brings you designer beauties!

Lalalux recently moved into Parkhurst's 6th street and is a veritable treasure trove of high end designer pieces. Scarves from Liberty of London, Tod's classic loafers, Chloe sunglasses, Alexander Wang shirts, Marc Jacobs coats- the variety is amazing and stock is replenished every two weeks. 

It started out with former fashion buyer Lauren Fabien, moving from the US where she had lived all her life and seeing a definite gap in the Johannesburg market. Fabien had been accustomed to higher quality textiles and design in clothing than she found locally available, so she decided she would simply bring her favourites from the states over here. 

Now on a bit of a side note- I have a personal theory when I shopping; if I can picture my hypothetical, future children wanting a piece it's worth it's higher price tag for it's superior quality. While the media as a whole dubbed "Investment Buys" the way to go after rescission, I think of "Inheritance Pieces" when empting my wallet. Lalalux is full of such beautifully crafted items. 

When I originally met Fabien she ran Lalalux out of a showroom attached to her elegant northern suburbs home but due to the demand of her growing clientèle, a retail solution was required for the busy lives of her on-the-go customers. I asked Lauren what her essential purchase of the season was; her answer was a cashmere jersey because it is both light and warm, a great layering trick to remember. 

 This winter she has a rail dedicated to leather- expertly cut coats and enduring skirts that are buttery soft to the touch. For winter coats, jackets and blazers look no further- she has trendy puffers to keep you snug on the coldest of days and lighter pea-coats for keeping a slight chill off. 

Even if you have a slightly smaller budget, Lalalux has offerings from Jason Wu for Target and statement prints from H&M to please you. And if you need to get a gift for the woman who has everything, a choice of jewellery and accessories for different tastes and imported candles should solve your problem. Pay Lalalux a visit, you won't regret it. 

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