Monday, 25 June 2012

Avant Apparel Winter Ready To Wear

Here are the campaign images behind the latest Avant Apparel Ready To Wear Collection, shot by JP Hannekom and staring the lovely Leigh Peinke, Fashion Assistant at Elle Magazine. After a well-praised runway collection showed at MBJFW earlier this year, a retail version allowing fans to bring the unique Avant aesthetic and subtle glamour into everyday life was needed.

 Personally I love the concept of the shoot and how the obscure and at times seamless layering paraphrases the origami like folds of various garments throughout the collection. 

Congratulations to Avant Apparel and Egality for an amazing launch enjoyed by all attended, I'll be keeping an eye out for street style shoots featuring these lusted-after garments! To get your own piece of Avant, head down to Egality, 25th Fourth Avenue Parkhurst or call the store on 074 154 8444. Check out for made to order!

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