Sunday, 18 September 2011

Print Campaign for International Red Cross

The fine print reads for Awareness reads "Basic medicines are still needed in many parts of the world, but basic awareness is all we need here

Increasing our knowledge of different cultures promotes understanding and compassion, which helps eradicate the disease of discrimination."

Compassion says "With a little more compassion pumping through our veins we would only need blood for hospitals, not war zones. 

Every conflict around the world, whether it's between countries or cousins, begins when people disregard basic human emotion.

Compassion helps us find common ground and overlook our differences by discovering we all have the same colour in our hearts."

And finally Tolerance, "Wouldn't it be nice if all the world's problems could be solved by a little pill. 

We can fight against cholera, malaria and AIDS but tolerance is the only medicine that can cure the real problems. And you can prescribe it.

Everyone has the right to live a life free of racism, sexism and discrimination. A daily dose of tolerance is the only way to ensure we all enjoy this right."

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